Jennifer is C’Merican (you read that right- a North American hybrid) who, after living more than a decade in the Netherlands, is officially Dutch. She started her career as a Personal Trainer and has built the Fitness Services Departments for four large fitness operators across the world. In 2020, Jennifer founded a boutique consultancy Duende Solutions. Duende Solutions is obsessed with innovation and growth, focusing on product development, UX, and market exploration (North America and Europe.) She is the co-creator of the WIFA LEAD Program (Leadership through Elevation Awareness and Discovery), Supervisory Board Member for Morla Moves, Board Member for EuropeActive, Secretary to EuropeActive’s President’s Council for Tech, Inclusion Council Chair for the World Active Federation. Her energy is fueled by her purpose: Connecting us with our strength and magic so that there’s no such thing as impossible!