FitNation is the annual fitness conference that brings together the brightest minds in the industry for one show-stopping day of education, inspiration and innovation.

FitNation has grown from a singular annual event. We now operate in multiple markets, hosting weekly Lunch & Learn webinars as well as releasing our podcast 'How to Grow Your Fitness Business' on Spotify & Apple Podcasts.

Sign up for our webinars by clicking on the Lunch & Learn tab at the top of the page.

Previous guest speakers from:

In just two years FitNation has established itself as the must-attend event for fitness business owners, from entrepreneurs to executive board members. From 200 attendees in 2019 to 1000 in 2020, the brand is growing at an exceptional rate.
The fitness industry is constantly changing, and by coming together to exchange knowledge and provide inspiration we can ensure our growth, success and survival.

As well as our industry-leading annual event, FitNation continues to strive to educate the market all year round. Our hosts regularly interview inspiring guests, with sessions on everything from elevating your sales technique and business management best practice to masterclasses in social media marketing. We believe that by combining knowledge from biggest players in the industry, we can provide guidance and support to everyone. 


You can tune in to our weekly FitNation: Lunch & Learn webinars, catch up on our on-demand Youtube channel, or download our How to Grow Your Fitness Business podcast from Spotify, Apple Podcasts and many more. This content is available in English, Dutch, German and Spanish.  We are looking forward to continuing to host live events across major European cities, post-COVID-19!

FitNation is made possible by our sponsors:

Virtuagym is a leading provider of fitness technology for coaching, member engagement, and club management. Discover more about Virtuagym here

GoCardless is on a mission to take the pain out of getting paid for businesses with recurring revenue. Discover their innovative payment infrastructure here

Fitness Media provides successful lead campaigns for fitness centers and gyms in the Netherlands and Belgium. Fitness Media also supplies RFID products, wall frames, design, printing + distribution and promotional material. Discover more about Fitness Media here.