Welcome to FitNation 2021
We invite you to our show-stopping annual event on the afternoon of October 29th. Three keynote speakers will be live-streamed from our state of the art Amsterdam studio. You can choose from 10+ virtual workshops from the biggest influencers and brands in the fitness industry.
Buying a ticket means you gain access to all post-event recordings, so you won’t miss any of this incredible content.
This year we will host the virtual event on HopIn, recently valued at $5.65 billion meaning you can look forward to a true-to-life event experience like none other. Find the full event schedule below…
We’ll be joined by speakers from:








FitNation 2021 – Schedule
14:00 – Welcome
Hugo Braam

14:15 – Oh Snap! Lessons From One Of The World’s Fastest Growing Fitness Franchises
Han Walet

14:50 – Trending Now: Innovative Fitness Trends in the New Normal
Shari Castelli

14:50 – InstaFamous: How to Build and Engage With An Online Community
Stephanie Elswood

14:50 – Man vs Tech: What’s Next in a Changing World?
Bryan O’Rourke

14:50 – Struct Your Stuff: Nailing Experience Design for the 2025 Fitness Consumer
Javier Santin

14:50 – Be Gone, Burnout! Creating Strategy, Structure and Purpose as an Entrepreneur
Jennifer Halsall

15:25 – Connect Databases Please! Democratization vs Digitization in the Fitness Industry
Henrik Gockel, Patrick Baumann & Serge Reit



16:00 – The Revolution Will Not Be Televised: Podcasting Q&A Session
Matthew Januszek

16:00 – Interactive Session: How Badass is Your Business?
Emma Barry

16:00 – From Concept to Craze: Taking the At Home Fitness Market by Storm
Nat Carruthers

16:00 – Keep ‘Em Coming: Running Quality Operations that Ensure Member Retention
Bill McBride

16:00 – What’s Next? The Future of Fitness Programming
Greg Maurer

16:00 – Self Care for Leaders: Wellness & Meditation Workshop
Stephanie Singleton

16:35 – Mrs.Sporty Boutique: Building an International Market Leader
Niclas Bönström

Find out more
Head to our event page on HopIn to discover more exciting details about this year’s event

FitNation is powered by our sponsors

Founded in 1996 as a nonprofit organisation, we continue to be the sole voice addressing key EU institutions on behalf of the European fitness and physical activity.

Fitness Media provides successful lead campaigns for fitness centers and gyms in the Netherlands and Belgium. Fitness Media also supplies RFID products, wall frames, design, printing + distribution and promotional material.

Virtuagym is a leading provider of fitness technology for coaching, member engagement, and club management.
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