Privacy Policy


At FitNation (referred to as “we”, “our”, “us” and “FitNation”) we recognize the importance of protecting your personal information and are committed to processing it responsibly and in compliance with applicable US and European information protection laws.

This Privacy Statement is designed to inform you on our privacy practices that apply to personal information we process for and about visitors and subscribers of our websites, social media pages, or use one of our other services that redirect you to this Privacy Statement.

FitNation can act as a controller and processor of your Information.


In this Privacy Statement, the following terms will have the meaning set out below.

  • “Privacy Statement”: Refers to this policy.
  • “Visitor”: Any individual that visits our website, our social media pages, or uses one of our other services that redirect to this Privacy Statement.
  • “Subscriber”: Any individual that subscribes to our services. 
  • “Information”: Any information that might be related to an identified or identifiable natural person. An identifiable natural person is one who can be identified, directly or indirectly, for example by reference to an identifier such as a name, email address or identification number. A natural person is not a company.
  • “Personal Information”: Any information that is related to an identified or identifiable natural person. An identifiable natural person is one who can be identified, directly or indirectly, for example by reference to an identifier such as a name, email address or identification number. A natural person is not a company.
  • “Process”: Any operation or set of operations which is performed on Personal Information or on sets of Personal Information, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

Which Personal Information We Collect and Why

We may collect your Personal Information as a Visitor or Subscriber for multiple purposes, such as the following:

Access and use of websites and other online services

When entering one of our websites we will Process your Information in order to provide you with the required access for the operation of the website, and for us to comply with security and legal requirements in relation to operating our site, such as passwords, IP addresses and browser settings. We also Process Information regarding your interactions with our websites in order to provide you with the best website experience. We, among others, Process your preferences and settings and collect statistics that help us improve our websites and services.

When using our websites we may collect information using “cookies”. Cookies are small files stored on your computer or mobile device. We may use session cookies, which expire once you close your web browser, and persistent cookies, which stay on your computer or mobile device until you delete them. Both types of cookies are commonly used to provide you with a useful, more personal and interactive experience on our websites in current and successive visits. We also use cookies to measure and analyze website usage and effectiveness. Some examples of information that we collect are number of users, time spend on the website and topics that are viewed most. Over time this information provides valuable insight to help improve the user experience. Removing or rejecting cookies can be done via your browser settings. Please be aware that removing or rejecting our cookies might lead to inconvenience when using our websites.

Responding to your request for information, order or support

We process Personal Information that is necessary to fulfill your request. For instance, we collect your name and contact information to be able to contact you and to provide you with support. Furthermore, we collect Information like details about your request. Such Information is Processed for administrative purposes, defending our rights, and in connection with our relationship with you.

Visitor information

We register individuals visiting our sites and locations and use camera supervision for reasons of security and safety of persons and belongings, as well as for regulatory purposes. We reserve the right to outsource the services under this section to one of our partners.

More detailed information on what Information we Process can be found under ‘Information Retention’.

Information Retention

We will Process your Personal Information for as long as is required to fulfill the purposes for which the Information is Processed or for other valid reasons, for example; to comply with our legal obligations, resolve disputes, or enforce our agreements.

If you are a Visitor or Subscriber, your Information, and the Information you are responsible for, will be Processed for as long as our agreement is effective. After the agreement ends, the retention periods will come into effect. Retention periods vary based on the type and classification of Information. At the end of the retention period, your Information will automatically be anonymised.

Sharing of Information


As a global organization, we may share Information with our subsidiaries and transfer it to countries in the world where we do business.

Between FitNation controlled subsidiaries we only grant access to Personal Information on a need-to-know basis, necessary for the purposes for which such access is granted.

Third-party service providers

In some cases, we share Information with our third-party service providers to collect, store, analyze and otherwise Process Personal Information on our behalf. We use these third parties for a variety of reasons, like for the purpose of providing support to all of our Visitors and Subscribers and hosting and storing Information. Furthermore, we use them for administrative purposes, as well as for marketing and sales purposes. Ultimately, third-party service providers enable us to provide the best Service and fulfill your requests. It goes without saying that when selecting third-party service providers we take into account how they secure and handle Information.

Cross-border transfers

Some of our Third-party service providers operate from outside the European Economic Area. Therefore, your Information may be transferred outside of Europe. Whenever this happens, appropriate security assessments are performed to ensure an adequate level of protection of your Information.

Compliance with laws and law enforcement

In certain situations, we might be required to disclose your Information in response to lawful requests from government agencies pursuant to judicial proceedings, court order, or legal process. We may also disclose Information to defend against legal claims and if we believe it is necessary in order to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of our Service Agreement, or as otherwise required by law.

Merger and acquisition

If we decide to sell, buy, merge or otherwise reorganize businesses in some countries, such a transaction may involve the disclosure of Information. We will require appropriate protection for Information in these types of transactions.

Your rights

As a Visitor or Subscriber you, by law, have the right to: I) request access to your Personal Information, II) request correction of the Personal Information that we Process, III) request erasure of your Personal Information, IV) object to processing of your Personal Information, V) request restriction of processing your Personal Information, VI) request a copy of your Personal Information VII) withdraw previously given consent to use your data.

Please be aware that by not sharing, correcting, erasing, objecting to processing, restricting of processing and withdrawing previously given consent of your Information may partially or fully reduce access to functionalities of our services, like support and marketing activities.


If you would like to make a complaint regarding this Privacy Statement or our practices in relation to your Personal Information, please contact us at

If you are dissatisfied with our handling of a complaint or you do not agree with the resolution that we propose, you can make a complaint to your local data protection supervisory authority, which for the Netherlands, is the Autoriteit Persoonsgegevens.

Information security

We recognize and take our responsibility to protect your Information you entrust to us. By implementing reasonable security measures and using security technologies and organizational procedures, we aim to safeguard your Information from loss, misuse or unauthorized access. For example, we use secured servers, firewalls, encrypt Information and limit access to Personal Information by employees.

Changes to this Privacy Statement

Our services, including the Service, are continuously evolving and these services may change from time to time without prior notice to you. For this reason, we reserve the right to add to or otherwise modify this Privacy Statement and will notify you when any significant changes to this Privacy Statement are made. We will indicate at the top or bottom of the Privacy Statement when the Privacy Statement was updated last.

The new Privacy Agreement will be effective upon posting. By continuing to access or make use of the Service or any of our other services, after the changes become effective, you agree to be bound by the revised Privacy Statement.

How to contact us

If you have any questions regarding this Privacy Statement, you can contact us via email at

Last modified on 11 August 2021