Schedule

Program of Events

Programme FitNation 2022

Foyer
9:00AM

Arrival & Registration

Cinema 1
9:40AM

Welcome & Intro

Dr. Samefko Ludidi

FitNation 2022 Host
Cinema 1
10:05AM

Keynote Presentation: How esports is disrupting the sports industry.

Robert Overweg

Innovation Catalyst
Robert collaboratively explores with organizations different domains like E-sports, gaming, nature, and philosophy to expand minds, find new business opportunities, and validate ideas in just a few weeks. He has worked with companies like Ebay, Vodafone, Vueling, Heineken, Ajax and a variety of startups.
Foyer
10:55AM

Refreshment break

Workshop sessions

Cinema 1
11:10AM

Top 5 Marketing Strategies to Generate more Revenue in 2023

Aernout Leezenberg

CEO & Founder Hidden Profits Marketing
Author Aernout Leezenberg is founder of Hidden Profits Marketing, which with a growing team of fitness marketing specialists helps entrepreneurs and managers of studios and clubs in the fitness industry in the Netherlands and Belgium to a flourishing company with an automatic flow of members and leads. All innovations and knowledge come from our own Fitness Marketing Innovation Lab. Workshop sponsored by Hidden Profits
IJ Lounge
11:10AM

Cultural Leadership in the Fitness & Health Industry

Nicklas Pyrdol

Talent Acquisition Geek & Author
Starting and running a business in the Fitness & Health industry is like nothing else. The competition is fierce, many of the customers are looking for a quick fix and the best deal and it is difficult to explain how you differentiate from all the other similar offers. And let us face it, if we really boil it down, a gym is just a room with exercise equipment in them and personal trainers are just someone doing programming, nutrition advice and following up on progress. Gym equipment, supplements and smartphone apps come and go.
Room @ The Top
11:10AM

7 Things I learned building a 170 location Global Franchise

Walter Vendel

CEO & Founder fit20
Walter has been an active entrepreneur since 2006 and is the founder of fit20 company, which he developed as a franchise in 2009 in the Netherlands. Since 2016, fit20 has become an international company and is currently active in several countries such as the United States, the United Kingdom, and Germany. With over 130 studios, fit20 also provides in-company facilities at HQs of multinationals such as Siemens, Randstad, NXP, and Ahold.
Waterfront
11:10AM

Digitisation and technology breaking down barriers to fitness and exercise

Hugo Braam

CEO & CPO Virtuagym
Digitisation and technology breaking down barriers to fitness and exercise – In this session Hugo will discuss the major new trends in fitness technology, also pointing out which things you can apply to your business right now to improve your service and retention levels and outpace you competition. Workshop sponsored by Virtuagym

Workshop Sessions

Waterfront
12:05 PM

Get your fitness business in shape with Mollie

Gabriela Oliveira

Gabriela leads one of the Partnerships teams at Mollie, one of the top PSP companies in Europe. While her day to day is focused around helping partners to push the payments industry forward, Gabriela is an entrepreneur at heart and believes that health is wealth. Workshop sponsored by Mollie
IJ Lounge
12:05PM

Strengthen your mental compass and excel in your performance

Ida Thyrring

Sociologist and Performance Coach
Room @ The Top
12:05PM

Keep your customers longer

Rob Trousselot

Founder & Co-Owner LIJFSTIJL Coaches.
Rob Trousselot is a versatile fitness entrepreneur with 20+ years of innovative industry experience.Next to running his Fitness and PT studios, he is the founder and co-owner of LIJFSTIJL Coaches.LIJFSTIJL Coaches facilitate business and content for budding Health Professionals but also those with more experience.More than 125 locations are connected to the LIJFSTIJL Formula, and hundreds of PTs, instructors, physiotherapists, and lifestyle and vitality coaches use it daily. Workshop sponsored by Virtuagym
Cinema 1
12:05PM

Digitalization: origins, present and outlooks

Marco Guiducci

VP International Sales EGYM
Marco is a manager, trainer and consultant with more than 15 years of experience in various segments. He is currently working for EGYM, a global fitness technology leader that provides fitness and health facilities with digital intelligent workout solutions built on a robust ecosystem of connected gym equipment and software. Workshop sponsored by MATRIX.
Foyer
12:50PM

Lunch Break

Cinema 1
13:40PM

Keynote Presentation: Technology Innovation And Change – What Is Next For Health and Wellness

Bryan O’Rourke

CEO, Adviser, Entrepreneur & Keynote Speaker
Bryan is an expert in his field of what’s next in fitness and technology. His views and interviews have been published in periodicals like the Wall Street Journal, the New York Times, Inc. Magazine, The Washington Post, and CBI, among others. He also hosts the Fitness + Technology podcast which explores an array of topics around technology and trends in health, and fitness.
Cinema 1
14:30PM

Panel Discussion: The Global economic crisis, its effect on the Fitness Industry; addressing membership pricing and diversification.

Panelists:

  • Andreas Paulsen – CEO, EuropeActive
  • Patrick Rijnbeek – Director, NL Actief
  • Stefan Blahovec – CEO & Founder, Form Factory
  • Jennifer Halsall-De Wit – Wellness Industry Expert
  • Dr Ludidi – Mediator

Refreshment break

Cinema 1
15:35PM

Why giving up is not an option – 1000km’s, 4 deserts, 1 year

Anne-Marie Flammersfeld

Motivational Speaker
Anne-Marie Flammersfeld is a graduated Sports Scientist. In 2012 she won as the first woman ever the famous and well-known Extreme Ultrarunning Event  „Racing The Planet 4 Deserts“. Therefore she ran 1000 kilometers through the driest (Atacama),  windiest (Gobi), hottest (Sahara) and coldest (Antarctica) desert on earth. Since then she has been constantly looking for  new sporting challenges in competition and in her own projects. 
Cinema 1
16:25PM

Food, the people’s love language

Dr. Samefko Ludidi

FitNation 2022 Host
Dr. Samefko Ludidi (Ph.D.) is a nutrition scientist and bestselling author of ‘The Dr. Ludidi Method of Intermittent Fasting. He is a top nutritionist, who works with elite athletes, artists, performers, and business executives from all over the world, in his special Private+ Coaching Program. Dr. Ludidi offers help via nutrition programming and lifestyle coaching for sports performance, general health & wellbeing, and more. Have a look at Dr. Ludidi’s Wall Of Achievers to see who he’s worked with.
Cinema 1
16:40

Closing & Thanks

Dr. Samefko Ludidi

FitNation 2022 Host
Foyer
16:50-18:00

Networking & Drinks