Digitisation and technology breaking down barriers to fitness and exercise
Hugo Braam is the co-founder and CEO of Virtuagym, a leading provider of health and fitness technology for the fitness industry and the corporate wellness domain. He started Virtuagym with his brother Paul in 2008, fuelled by a mission to make the world a healthier, happier place through innovative technology.
Hugo believes passionately in the important role technology has for the future of the fitness industry and personal health in general. He predicts that artificial intelligence and big data will become game-changers, enabling a deeper, more varied and personalized coaching experience to keep people feeling motivated and ultimately helping them to significantly improve their physical and mental wellbeing.