Make the gym fun!

Teri Bissonnette is an Anytime Fitness club owner, and an ACE certified Personal Trainer and Health Coach. Her background is in advertising, beginning at Young Rubicam in New York, and most recently as a Director of Marketing at Playboy Entertainment Group in Los Angeles. She and her husband now live in Minnesota, in a town of 5,100 people. Their fitness center has 900 members and a Net Promoter Score of 97.

What can we learn from Teri? This is her take on things…

“What if we made going to the gym fun?

Most people don’t enjoy working out, which is something as fitness professional, we tend to forget.  They make every possible excuse for skipping their workouts.  But what if we made going to the gym fun? That became my mission, and it has paid off.  Our usage is 6-8 visits on average per month, our membership is 20% of our population, and our NET Promoter score is currently 97.  Fun can take many forms: monthly challenges, costume contests, an Easter egg hunt, a “5K-9” race with your dog, a firefighter calendar photo shoot, and a “Race to the Altar” contest.  Fun may be exactly what you need to succeed’

Listen in for some awesome tips from Teri on how you can boost the camaraderie of your fitness centre, increase retention and attract new clients!

Sign up for FitNation’s free Lunch & Learn webinar happening on Thursday 25th November at 12pm.